With ancestors from various other countries, Argentine mother and Uruguayan father, I experience an early closeness to a rich cultural and artistic heritage. Born in Madrid.

Currently, Art Director at SIERRA based in Barcelona / Amsterdam

Teaching the Creative Seminar at Udit

Unfolding my practice within the field of visual arts and ads, I revolve around conceptualization across various artistic touchpoints. Playfully, I forge meaningful connections by transforming concepts into images. This process involves experimenting with the inherent possibilities of our surroundings exploring the expressive potential of our socio-cultural context and to capture narratives that resonate with the richness of human interactions and the actions of everyday life. 

Other areas I explore include object-based metaphors, wordplay,  conceptual art, and performances, whether solo or collective, and across varying durations.