With ancestors from various other countries, Argentine mother and Uruguayan father, I experience an early closeness to a rich cultural and artistic heritage. Born in Madrid.

Currently, Art Director at SIERRA based in Barcelona / Amsterdam.

My practice revolves around visual conceptualization across various artistic touchpoints. Playfully, I forge meaningful connections by transforming concepts into compelling ad campaigns. This process involves experimenting with the inherent possibilities of our surroundings and exploring the expressive potential of our socio-cultural context. Through photography, I aim to capture narratives that resonate with the richness of human interactions in daily life.

Other areas I work on include metaphors with objects, word-play, conceptual art and long-duration term performances.