Unfolding my practice within the field of visual arts, which revolves around conceptualization across various artistic touchpoints.

Currently
SIERRA’s Art Director (Barcelona / Amsterdam)
Teaching the Creative Seminar at UDIT

Found me
@laralussheimer
laralussk@gmail.com 

With ancestors from various other countries, I experienced an early closeness to a rich cultural and artistic heritage. Playfully, I forge meaningful connections by transforming concepts into images using any resource, experimenting with inherent possibilities of our surroundings, exploring the expressive potential of our socio-cultural context, and capturing narratives that resonate with the richness of human interactions and the actions of everyday life.


Other areas
Object-based metaphors, wordplay, conceptual art, and short and long-term performances,
whether solo or collective.









Work Experience 
SIERRA, United Colors of Benetton, Mich Vasca, Codea, Colazio,
McWhirter Studio, Rodrigo Corral Studio, Adam Broomberg + others  

Publications / Press
Something Special Studios* SoSSV. NYC & LA
Fisheye Magazine. FR
Zone, Issue IV
Vogue Italy
Designheads by Pink Essay
Cargo Collective, Sites in use
ABC Dinamo, Action Book
The Posttraumatic
Cercle Magazine. FR

Other Experiences
(2025) Former Resident at Pizza Gallery. BE
(2020) Former Resident at Fabrica. IT

Talks / Lectures  
Creative Cameos Talk, Rhea Bhatia. IN
Referentum Talks IV. ES
Talk, Universidad Complutense. ES

Exhibitions / Performances
(2025) 18è El Saló, Can Basté
(2024) Sun & Sea, Teatro Lliure
(2024) FSWD, Matadero. ES
(2022) 7am 7pm, 12h Perf, Fabrica. IT
(2021) Design in Practice by JoeVelluto. IT
(2021) Bušo, Venice’s Vetrine. IT
(2021) Sedition Art
(2021) 24 Spain’s Best FDP
(2021) Selected Bilbao. ES
(2021) What If, Fabrica. IT
(2020) Dona I Cinema, Filmin
(2019) Laus, ADG-FAD, Disseny Hub

All Rights and Lefts Reserved, 2025