Puma, Celebrating 50 years of Hip Hop for @pumasportstyle! Ad Campaign (2023)
The brand trusted us with their latest Suede campaign.
Awell-deserved homage to a culture that started from theunderground and now can be found on every corner of the world.
If it takes you back to at least a couple album covers, then our job is done.
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Working on the Creative and art direction process at Codea Studio
Creative Direction and production: @codeastudio
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Talent: @soribahceesay @joediao__ @yungtarki / 1st
AD: @anabluebear; 2nd AD: @mairini /
Prod Manager: @rei_rojas, @tabarasmarta / Prod coordinator: @maregusi /
DOP: @carlosfehe
1st AC: Alfredo Pana; 2nd AC: Sergio Santana
Video: @joanbruses
Sparks: r.cots, @citizenkani, Alberto Álvare
Key Grip: Jordi Pages /
Grip: @soypertinye
Set Design: @alex.lasa / Set Assist: @maxfermont, Jordano Intriago, Max Esteban
Stylist: @anamurillas; Stylist Assist: @sergio_guerrero_v @aleeix8_
Make Up: @ana.sanchezzpe
Hair: @leidy_hairstyles_afrotrenzas
Colorist: @nico_gautier_colorist
Gaffer: @pauramirezmarques
Photographer: @laia.benavides; Photo Assist: @mikel__olaizola @jaimesalom
Digi: @pablo.rothschild
Edit: @lucsmucs
Retouch: @madem.studio
Processing: @augustuscolor
[Shot in 35mm]
Special thanks to the Puma team @lukeiscrazyman @notclaramartin @pedrolourez @michellep, Minnie Tran
