Puma, Classics Celebrating Latin culture. Ad Campaign (2023)
The brand commissioned us to work on their first ever regional campaign for the Latin American market.
We faced the challenge.
An then, we find an aspect that could resonate culturally with the whole region without being tied to a specific country.
The concept revolves around the idea of "La sobremesa," a moment of togetherness after a meal, symbolizing the union and closeness.
In this way, the campaign celebrates the authenticity and modernity of Latin culture, conveying its strength through a palette of bright and lively colors.
