Puma Classics, Celebrating Latin culture Campaign (2023)
The brand commissioned us to work on their first-ever regional campaign for the Latin American market.
We faced the challenge. And then, we find an aspect that could resonate culturally with the whole region,
without being tied to a specific country.
The concept revolves around the idea of "La sobremesa," a moment of togetherness after a meal,
symbolizing the union and closeness. In this way, the campaign celebrates Latin culture,
conveying its strength through a palette of bright and lively colors.
Creative and art direction process at @codeastudio
1st AD: @anabluebear
DOP: @herrera.marti
Focus Puller: @andresmv23
2nd AC: Gisela Borbón Ferrer
Data: Ana Peregrina
Stylist: @anamurillas
Stylist Assistant: @sergio_guerrero_v @juliapiqueras
Tailor: Silvia Jordá
MUAH artist: @ana.sanchezzpe
MUAH Assistant: @maryamblancomakeup @jesus_alameda_
Art Director: @alex.lasa
Art Assistant: @maxfermont
Fabric Artist: Mister
Gaffer: @albertpinana
Spark: Ander Reviejo @pere.av
Grip: Adrian Argüelles
Cat: @faunayaccion
Edit: @malenaibarz @roger.mitjans
Music Direction: @lowkeymovesco
Music Production: @opal_sounds @saint.lowe
Sound Design: @angelsoundstudio
Colorist: @litacolorista
Talents: @alejandrazr18 @jacobobarbosac @lunahb99 @wahnonluiggi
and @fanitamendes
@kimnunesp @iambennylondon
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