Puma, Classics Celebrating Latin culture. Ad Campaign (2023)
The brand commissioned us to work on their first ever regional campaign for the Latin American market. We faced the challenge of finding an aspect that could resonate culturally with the whole region without being tied to a specific country.
[Credits]
Creative and art direction process done at @codeastudio
1st AD: @anabluebear
DOP: @herrera.marti
Focus Puller: @andresmv23
2nd AC: Gisela Borbón Ferrer
Data: Ana Peregrina
Stylist: @anamurillas
Stylist Assistant: @sergio_guerrero_v
Stylist Assistant: @juliapiqueras
Tailor: Silvia Jordá
MUAH artist: @ana.sanchezzpe
MUAH Assistant: @maryamblancomakeup @jesus_alameda_
Art Director: @alex.lasa
Art Assistant: @maxfermont
Fabric Artist: Mister
Gaffer: @albertpinana
Spark: Ander Reviejo
Spark: @pere.av
Grip: Adrian Argüelles
Cat: @faunayaccion
Edit: @malenaibarz @roger.mitjans
Music Direction: @lowkeymovesco
Music Production: @opal_sounds @saint.lowe
Sound Design: @angelsoundstudio
Colorist: @litacolorista
Talents: @alejandrazr18 @jacobobarbosac @lunahb99 @wahnonluiggi
and @fanitamendes
@kimnunesp @iambennylondon
Brand @pumasportstyle!
[Spot 30’]
[Photo Campaign: Overview]
