#rescatainfancia - 360º Ad Campaign 


As a call to action, coinciding with the Children’s Day. The aim is to generate full awareness of the reality that many children currently live, and to provok a reaction from the  target audience, leading them to collaborate with the defense of human rights and recovery of the vital integrity of these children.




Artesanal production of 5 toys scultures
Materials: wood and wire






Postcards

With a coin, names, ages and places of birth of children living in these situations are revealed in scratch-off ink. The same coin is asked to be donated.




/ 2020



laralussk@gmail.com