Amercian’s Cup’24. Ad Campaign (2024)

Creative direction and production for ACCIÓ, the Trade & Investment department of the Generalitat de Catalunya. Honoring the celebration of next year’s America’s Cup, we created a spot that pairs the values of our region’s entrepreneurs with those inherent to competitive sailing: team work, innovation, technology and ingenuity.

Historically, Catalunya has been an open and welcoming nation, just like the sea and the feeling of starting something here,
whether it’s a new business or the oldest international competition that the city will host in a few months.

Credits)
Working on the Creative and art direction process at Codea Studio
Creative Direction and production: @codeastudio
Production coordinator: @paosangil
Focus Puller: @erik_skoogh
PA: @moorque_
V.O: Grant Dalton
Origina music & fx: @kambizaghdam