In collaboration with Puma’s global team, we devised an innovative approach so different stakeholders could interact with the brand’s latest collections. As a result, we printed a series of limited edition fanzines including handmade letterings and silk-screen design for every collection. The physical object was sent to every region so they could engage with all the new arrivals in an unexpected way.
Working on the Creative and Art Direction photo process at @codeastudio
Creative direction, production and graphic design: Codea Studio __