Puma’s Aw’23 Fanzine (2023)

(Credits)
Working on Creative and Art Direction Photo process at @codeastudio
Creative direction, production and graphic design: Codea Studio
Talents: @sebastiahc @juditburgosroca @malcolm_bosoka @claralianmodel @rockisalam
Photographer: @laia.benavides, laiabenavides.com/ 
Photo Assistant: @lacekot / 2nd Photo Assistant: Ananke Pereira
Digi: @pablo.rothschild
AD: @anabluebear
Prod Manager: @rei_rojas, @tabarasmarta
Set Design: @alex.las
Styling: @gothic__sport / Styling Assistant: @juliettaarce
MUA: @ana.sanchezzpe / MUA assist: @jesus_alameda
Retouching: @madem.studio
Printing: @lanacronica
Special thanks to @deathofthediscodancer

Collaboration with Puma’s global team, we devised an innovative approach so different stakeholders could interact with the brand’s latest collections.
As a result, we printed a series of limited edition fanzines including
handmade letterings and also silk-screen design for every collection.  The physical object was sent to every region so they could engage with all the new arrivals in an unexpected way.