PUMA’S AW’23 Fanzine. Ad, Editorial (2023)

In collaboration with Puma’s global team, we devised an innovative approach so different stakeholders could interact with the brand’s latest collections. As a result, we printed a series of limited edition fanzines including handmade letterings and also silk-screen design for every collection. The physical object was sent to every region so they could engage with all the new arrivals in an unexpected way.

(Credits)
Working on Creative and Art Direction Photo process at @codeastudio
Creative direction, production and graphic design: Codea Studio
Talents: @sebastiahc @juditburgosroca @malcolm_bosoka @claralianmodel @rockisalam
Photographer: @laia.benavides, laiabenavides.com/ 
Photo Assistant: @lacekot / 2nd Photo Assistant: Ananke Pereira
Digi: @pablo.rothschild
AD: @anabluebear
Prod Manager: @rei_rojas, @tabarasmarta
Set Design: @alex.las
Styling: @gothic__sport / Styling Assistant: @juliettaarce
MUA: @ana.sanchezzpe / MUA assist: @jesus_alameda
Retouching: @madem.studio
Printing: @lanacronica
Special thanks to @deathofthediscodancer

(A/W’23)

(LOOKBOOK: ANOLOGIC VIDEO RECORD)

(P:03 - P:06 - P:07)

/PUMA.COM